Noble was born in Wichita Falls, TX and is a fifth generation Texan (Texas law requires that to be stated upfront). Noble’s family were mostly either ranchers or preachers. Since he wasn’t big enough to be a rancher, nor smart enough to be a preacher, he decided to go into consulting.
Noble worked for Price Waterhouse as a management consultant, and then joined one of his clients (Walt Disney Imagineering), which led him into the theme park business. Over a couple of decades, Noble had the opportunity to learn and grow within the Walt Disney Company, working in areas of technology, finance, project management, strategic planning and operations which ultimately resulting in him becoming the head of park operations for Hong Kong Disneyland. He then had the chance to try and build a themed entertainment business for the Wanda Group as its first head of their theme park business.
After leaving Wanda, Noble was allowed to teach business strategy at the University of Southern California which he found to be his once-and-future-career. However, having never fully shaken the consulting itch, Noble now finds himself back in China helping to launch a new themed entertainment services organization and building resorts in Shenzhen and around the region as Chief Simian of Apex Parks and Entertainment Services (APES).
Noble and his spouse Eleanor have three children: one daughter studying at BYU in Provo, a second daughter studying at BYU–Hawaii and one son that is still at home who they are hoping will be big enough to be a rancher someday.